Advertising: Karakteristik dan Fungsi


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Karakteristik Advertising

Dalam melakukan periklanan / promosi perlu diketahui beberapa karakteristik didalamnya, yaitu:

  • Berbentuk komunikasi yang berbayar.
  • Komunikasi tidak personal atau tidak secara langsung
  • Bersifat mempersuasi khalayak.
  • Memiliki tujuan untuk meraih audiens sebanyak-banyaknya.

Fungsi atau tujuan Advertising

Adapun beberapa tujuan utama dari kegiatan advertising atau periklanan, yang diantaranya sebagai beriktut:

  • Memberitahukan para konsumen sekaligus memberikan informasi mengenai suatu produk atau jasa perusahaan.
  •  Menimbulkan rasa suka pada diri konsumen terhadap produk ataupun jasa yang dihasilkan oleh perusahaan.
  • Meyakinkan kebenaran tentang apa yang ditujukan dalam iklan sekaligus menggerakan konsumen untuk berusaha memiliki dan menggunkan produk atau jasa yang dijual perusahaan.
  • Memberikan nilai tambah pada produk untuk memancing rasa ingin tahu dan mempengaruhi persepsi para calon konsumen
  • Peran utama iklan adalah sebagai pendamping, mendampinigi para perusahaan dalam proses komunikasi pemasaran
  • Pengingat; iklan berfungsi mengingatkan para konsumen tentang produk dari suatu perusahaan tertentu

Informasi detail dan order silakan kontak kami disini

Smart Digital Printing
Jl. Prof Dr. Hamka No 10 B Padang (Depan Basko)

Office :0751-447392 / 08127733 5194
Phone: 0811663528(Irfan)
WA: 08116681072
Pin BBM : DA17FE2C (Irfan)
Email : smart2printpadang@gmail.com